MJ Unpacked

Christine De La Rosa speaks on Tech Strategies for Customer Acquisition at MJ Unpacked

Tech Strategies for Customer Acquisition

Screen time and digital traffic have soared as a result of the COVID pandemic. Reaching consumers through technology and digital media strategies have become a differentiator for brands and retailers’ success in the market. In this high-level panel discussion, we will explore forward-looking best practices and share real-world examples for increasing customer acquisition (and retention) using technology.

  July 15, 2020, 10 am PST


Free for qualified cannabis brands and retail executives


About Christine De La Rosa 

Christine spent 20 years as a systems and database architect in tech before coming to cannabis. She is a social entrepreneur who has spent most of her adult life building businesses that creatively engage and employ the local communities that surround them. A history in technology, business consulting and entrepreneurship were part of the trajectory that led to co-owning cannabis businesses in both California and Oregon. She is a well-respected business leader, advocate and activist.

Christine is passionate about the industry that saved her life. At the top of her tech career she almost died from complications of undiagnosed Lupus. In 2015, she found cannabis as an alternative medicine to treat her lupus. No longer bound to 11 pills a day or monthly infusions, she was inspired by her experience to open Benefit Health Collective in 2016, along with her co-founders to help those who most need access to cannabis. Together they continue to grow their multi-state dispensary footprint and build a fiercely sought after national social equity model and enterprise now known as The People’s Dispensary.


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